Creative Direction, Concept, Copy, Media Planning, Content.
Unlike previous generations, Gen Z aren’t looking for perfect. They’re not interested in sticking to one identity or style – they have confidence to do whatever. ‘Forever Chuck. For Every You’ positions Chucks for the new generation of teens, reminding them that the iconic Chuck is the perfect pair for whoever and whatever they want to be.
Our integrated campaign featured Sabrina Carpenter, Taylor Hill, Cole Sprouse, Alton Mason, Rowan Blanchard, Selah Marley and Alisha Boe.
With AKQA, I helped lead the creative team across development of concept, production and execution with the campaign living across OOH, YouTube masthead, Snapchat takeovers, mall installations, organic and paid social, Spotify & Pandora radio spots, and digital media. Our spot featured answers to interview questions penned & edited by me, was shot and directed by Ryan McGinley, and clocked over 4 million views in its first 48hours.