Unlike previous generations, Gen Z aren’t looking for perfect. They’re not interested in sticking to one identity or style – they have confidence to do whatever. ‘Forever Chuck. For Every You’ positioned Chuck Taylors for the new generation of teens, reminding them that the iconic Chuck is the perfect pair for whoever and whatever they want to be.

Our integrated campaign mixed personal styling with real and relatable anecdotes from Gen Z celebrity talent to prove there’s a Chuck for every feeling, situation, and fit.

Sabrina Carpenter, Taylor Hill, Cole Sprouse, Alton Mason, Rowan Blanchard, Selah Marley and Alisha Boe starred everywhere Gen Z wanted to find them: across OOH, Youtube Masthead, Snapchat filters, mall installations , organic and paid social, Spotify & Pandora radio spots, and digital media. Our spot was shot and directed by Ryan McGinley, and clocked over 4 million views in its first 48hours.