Working with Nike Innovation team, Nike Sportswear and Nike SNKRS app, I lead the creative from pitch to ux pilot, to create the first ever connected shoe from Nike: the Nike Connect AF-1.

The AF-1 NikeConnect QS NYC sneakers come with an NFC (near-field communication) chip embedded under a NikeConnect logo on the heel of the sneaker.

Originally using a location-based trigger to launch epic experiences for sneakerheads at Complexcon, the idea scaled to become a tap to unlock exclusive product mechanism.

By using the NikeConnect app on a phone, users tap their phone on the sensor and gain access to exclusive content and Nike events in New York City, as well as an opportunity to purchase other popular Nike kicks.

The NikeConnect AF1 sold out within minutes of release.