Strategy, Creative Concept, Copy Lead, Design.
Facebook is for people; Twitter is for news; Instagram is for photos; and Pinterest is for ideas. So how do you develop a campaign for a platform with over 3 billion of them?
Pinterest challenged us to shift perception in young women that Pinterest is not just for big projects, but for creative, useful everyday ideas too.
Our solution? Make the Pinterest UI synonymous with solving everyday ‘very British’ problems, across 100+ contextual executions over OOH, TV and mobile.
As lead creative and copywriter on the campaign, I wrote ad copy, curated pins and worked on art, sound and motion direction, as well as strategic media placements and influencer social campaign content.
Our contextual TVC’s won at Cannes. The case study film is below.
The search-focused campaign tagline I wrote, 'Find your next great idea on Pinterest' has been integrated into Pinterest's website, and now features across all global marketing.