Copy Lead - Editorial Copy
When Nike and the NBA formalized their partnership earlier this year, both brands focused on bringing change to game day. With the introduction of uniform Editions, Nike and the NBA shook up tradition. Rather than fall to home, away and alternate conventions, each Edition has a purpose: celebrating elements of the league’s 30 franchises.
The Nike NBA City Edition uniforms represent insights and emotion from the court to the upper deck to the cities’ streets, in pursuit of a unique way to capture each team and its city in a way that respects the past and present of the clubs while also positioning them for the future.
We interviewed designers, those who inspired the jerseys, and photographed the workrooms to create an in-depth look at the City Edition uniforms for the 17-18 season, with the editorial running across Nike.com and Nike Plus App.