Creative Concept, Copy Lead, UX Writing, Visual Direction.
2016... the year of colour for John Frieda. With product innovation for all hair tones, they wanted to create an empowering digital experience that tells consumers about what their hair colour and the shades of their social feeds say about them.
This innovative digital project used color science along with the Instagram API to read the dominant tones of an individual Instagram feed and serve the user with their very own, personalized 15 second film.
I lead the execution of the project from creative direction of the fashion and lifestyle asset shoot, lead copy for film assets, as well as UX copy for mobile and desktop platforms, and collaborated on visual direction.