For what I dare to dream, is the woman I will become.’

For the first time in their rich history, NYC fashion institution Diane Von Furstenberg was introducing a creative director to find success with a new generation of young women.

We created a refreshed brand narrative and strategic playbook that redefined and embraced modern femininity.

DVF debuted the new collection & brand ethos through the lens of real New York women who wear the brand, showing how they weave DVF garments into their own take on womanhood every day in the city.

This idea was executed in events, films, and pop-ups by the DVF team, and was praised by the Business of Fashion as one of the '10 best Fall 17 Campaigns'. The concept was also carried over onto their website into an editorial 'Stories' tab, giving a long established New York designer a fresh and meaningful renaissance to appeal to a new customer group.