Beats by Dre
Creative Concept, Copy.
Every human faces insurmountable challenges where they have to overcome the odds. Conor’s journey to stardom is a rags-to-riches story that provides inspiration to all.
Working with the incredible team at AKQA New York, we pitched the 'Above The Noise' storytelling concept, content scripts and campaign tagline to Beats by Dre to launch the new Beats Studio3 noise cancelling headphones. 'Conor McGregor: Dedicated' was developed and beautifully crafted by the AKQA team, and released in time for Conor's now infamous match up with Floyd Mayweather in August 2017.