YOUR NEXT GREAT IDEA
2016
UK Integrated Campaign
Creative
Facebook is for people; Twitter is for news; Instagram is for photos; and Pinterest is for ideas. So how do you develop a campaign idea for a platform with over 3 billion of them?
Pinterest challenged us to shift perception in young women that Pinterest is not just for big projects, but for creative, useful everyday ideas too. Our solution? Make the Pinterest UI synonymous with solving everyday ‘very British’ problems, across 100+ contextual executions over OOH, TV and mobile.
Our contextual TVC’s won at Cannes. The case study film is below.
CREDITS
CREATIVE DIRECTOR – CAMERON TEMPLE
🤝
MD – JAMES BRITTON
🤝
EP – JAX OSLE-EDWARDS
🤝
CREATIVE DIRECTOR – CAMERON TEMPLE 🤝 MD – JAMES BRITTON 🤝 EP – JAX OSLE-EDWARDS 🤝
CREATIVE – CLARE ANDERSON
✏️
DESIGN – MANU TOCANNE
🎨
DESIGN – KIKO SEIZ
🎨
CREATIVE – CLARE ANDERSON ✏️ DESIGN – MANU TOCANNE 🎨 DESIGN – KIKO SEIZ 🎨
🫡
PRODUCER – CAROLYN TAYLOR
🫡
PRODUCTION ASSISTANT – SIAN MULLIGAN
🫡 PRODUCER – CAROLYN TAYLOR 🫡 PRODUCTION ASSISTANT – SIAN MULLIGAN